Dating Your Offer Is An Effective Way To Get Customers To Act One of the most effective
ways to increase order response andspeed-up cash flow is to place a time limit on your specialoffer. A dated offer creates a sense of urgency, telling acustomer what he will lose if he doesn't act promptly. In otherwords, the
customer must order by a specified date or within "x"number of days or he doesn't get the premium, discount orwhatever (and it should be an attractive offer). Note thefollowing suggestions: 1. An offer that
lists a specific deadline date is usuallymore effective than one that requires the customer torespond within "x" days. 2. Due to the uncertainty of bulk-mail delivery time, anoffer that requires action
within (the preferred) 15days from receipt should be sent by first-class mail ifyou wish to list a specific deadline date. 3. On a bulk-mailing, you should safely revert to the"within the next 15 days"
offer. If you still wish tolist a specific deadline date on a bulk-mailed offer,follow the lead of catalog marketers making suchoffers--use a deadline date that is about 5 or 6 weeksfrom the mail drop date. 4. Some
Mail Order marketers believe that the specificdeadline date should fall on a Friday (pay day). Thedeadline date should fall within the same month asprospect's receipt of offer. Browser Fixed
