The Residential Consumer Database contains individual. household, and demographic data on more than 90 million households and
140 million Individuals.
Glossary of key selection terms:
Name Head of Household or name of Spouse.
Age Including exact month and year of birth.
Income
Household income. Can target the highly affluent,
Wealthiest, Millionaires and Billionaires
Home Value Dollar Value of residence
Dwelling Type
Can select single family dwelling units or multi-family
dwelling units.
Presence of Children Can select by number of children in household
and by age of children
Ethnic / Religious Can select consumers by ethnicity or Religion: Asian,
German, Italian, Hispanic, French, Irish, Catholic,
Jewish and 25 others.
Telephone Numbers
Approximately 70% of list available with phone numbers.
GenderMale / Female selection option
Output Formats available for Lists:
- 4 - up Pressure sensitive Labels (peel & Stick)
- 4 - up Cheshire labels (machine affixable)
- Magnetic Tape
- PC Diskette
Carrier Route Coding / Bar Coding
Carrier Route Coding and Bar coding are used to obtain discounted Postal rates
